If you’re about to purchase glamping tents and open your glamping site, you want to get as many bookings as possible. We share some tips on how to build your reputation and attract a steady stream of guests. With these tips, you’ll get more bookings for your glamping in no time!
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You probably already have a website that potential guests can access, but you need to stand out and build traffic to your site. It’s not always easy as a new business starting out, but by connecting yourself to a larger travel website you can reach a wider audience.
Consider joining an affiliate network – an intermediary between you and websites promoting glamping sites. These networks promote your destination and, if guests use the network to book your site, then you pay commission. TradeTracker is one of the most popular affiliate networks.
You can also pay for online advertising with travel operators, online publishers and travel bloggers. It may be worth considering some initial investment in this to help you build your brand in the early days.
Your website showcases your business so make sure it is as user-friendly as possible. If it’s unattractive or difficult to use, then potential guests will look elsewhere. Make sure the information is easy to find, that you have a good search function and a fully integrated, easy-to-use, booking system.
Make sure you have an attractive Instagram and Facebook channel with beautiful photography that shows your glamping at its best. This will get you more bookings in no time! In addition, think about launch promotions such as an extra night free if guests book two nights. Or run a competition on Facebook offering a free stay at your glamping site – it will attract attention and you can collect the details of those who enter and send them a thank you in the form of a discount.
Social media influencers are more important than ever and using them to promote your glamping site can be a smart move. Invite an influencer for a short stay in exchange for producing content in the form of a blog and posts on social media. It will encourage their followers to think about booking a holiday with you. An example is kidsproofvakantie.nl and mumsnet in the UK which are both aimed at the family market.
Good online reviews are very important, particularly in the travel industry, because a holiday is a major purchase for most consumers. According to marketing specialists, Invesp, 90% of consumers read online reviews before using a business. Tripadvisor is the biggest player in this field, so, if your guests have enjoyed their stay with you, ask them to write a short review. Once you have a number of positive write-ups, you will attract more guests, more quickly.
Contact us to get in touch with one of our experienced sales managers that can help you find ways to increase your bookings.