Do you already own a campsite and are you thinking of buying and installing some glamping tents? It’s a good way of broadening your target market and taking your campsite upmarket. But how do you move from camping to glamping? We’ve got you covered with eight tips to help you transform your business.
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Ask your existing guests if they would like to try glamping – do they want better facilities? Safari tents with bathrooms or even air conditioning? They may well be interested, but you can also reach a new and wider audience who may not ever have tried a traditional camping holiday because they believe it’s too basic, but who may be tempted by more luxurious glamping.
A growing number of campsite owners have switched from camping to glamping or offer a combination of the two. You can learn from them, read how they did it and also try out some glamping sites for yourself to see what it’s like. Find some examples in our business blogs.
If you’re ready to make the change to glamping, then you need to select the right sort of glamping accommodation for your target audience. If you want to attract couples looking for a simple, more affordable glamping experience then the Sparkle is perfect. Families may prefer to stay in our Dreamer for example.
The transition from camping to glamping is a process. You don’t have to replace all your existing accommodation at once, you can offer a range of different options. Start with buying a few safari tents and see how things go. Then after the first season, you can make plans for the future.
Most campsite owners choose to set up a separate field with glamping accommodation. Think about the atmosphere you want to achieve and the sort of guests you want to attract. If you are targeting couples, then they may want more privacy, so all the glamping tents should face one direction and should be well spaced out. If you are aiming for family groups or perhaps weddings or groups of friends then you can place your glamping accommodation in a circle around a central shared space.
If you already have a campsite then you will be familiar with local regulations, but if you are adding glamping accommodation, go to your local authorities and enquire about any specific rules that may apply. Read more about laws and regulations in our blog.
Once you are up and running, contact previous guests and let them know about your new accommodation, take some beautiful photographs and update your website. And think about joining forces with agents who focus on glamping, which may give your business a boost.
If you have the budget, you can improve your campsite with extra facilities to create a really memorable experience for your guests. Think about providing a breakfast service or a private hot tub. Additional services turn camping into glamping!