YALA introduces new product names
Unity within a wide and diverse range of safari tents and glamping lodges
Emmeloord, 1 October 2020 – As part of its global growth strategy, YALA Luxury Canvas Lodges is launching new product names for its safari tents and glamping lodges. With this change, reliable quality receives a new name.
Following the name change from LuxeTenten to YALA Luxury Canvas Lodges on 1 July, YALA now also introduces new names for all the tents and lodges from its established product range.
“The new product names fit our identity and the experience we offer guests, ‘Adventure of a lifetime’. It is a logical next step in our ambition to be a leading player in the world market,” explains Edwin Weteling, Commercial Director at YALA Luxury Canvas Lodges.
“To create more unity within our product range, the names of all the safari tents and glamping lodges refer to the outdoors, to sleeping underneath the stars or enjoying a sunny sky. We connect our product names to the experience of nature where all our clients are looking to retreat,” according to Edwin Weteling. “With the recent launch of our newest safari tent model, the Comet, we already hinted at the theme for all our lodges. The name changes will be implemented from 1 October 2020 for our other tent models and a new model which we will launch next week.”
YALA’s most popular model, the Safari Tent Woody, is now called Sunshine. The Luxury Lodge is now called Dreamer and the most exclusive and imposing Romanov Residence is called Supernova.
Curious about all the new product names? View the extensive range of safari tents and glamping lodges.