Whether you have run your campsite for years or you are just starting out, it’s crucial to increase your occupancy. So, if your campsite is fully booked in the summer holidays, but you have empty weeks looming in the diary, here are five tips to get a higher occupancy all year round.
Measuring is knowing, so keep track of your occupancy rates every week and analyse the data. Whilst your occupancy rate is likely to be highest in the summer, are there weeks when it dipped, or worse, when guests were few and far between? These are insights you can work with to help you plan for the year ahead.
Having identified the weeks with low occupancy rates, you can use this gathered information to your advantage. Do you need more guests in spring? Introduce some special offers during this period. Give your website and social media channels some extra attention and focus on the deals you’re offering. Consider some offline promotion too. Not all potential guests use social media, so think of advertising in magazines such as ACSI for camping enthusiasts.
Besides active social media use and advertising, you could involve external parties that you may be associated with? Talk with them about the possibilities. Do they have a special promotions page on their website where they can showcase your campsite or could they feature a blog about your destination? Consider inviting travel journalists or social media influencers to stay at your campsite in return for some publicity.
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What makes your campsite different from all the others? Maybe you are close to a big city, have sea views or are in an area of outstanding natural beauty? Do you offer professional massages or other treatments? Or do you have special facilities for children? Do you offer a safari tent with bathroom? Or are your glamping tents equipped infrared heating to extend the season? These are things that will engage and entice potential guests. Find your unique selling points and make them stand out on your website.
Distinctive character is one thing, but as a campsite owner, you have to move with the times. Guests increasingly want luxury – they want to camp, but with all the comforts of home. By adding glamping tents to your site, you will see your occupancy rate go up and you will attract a wider audience. And you need to make it easy for them – your booking system should be fast, efficient and always up to date. If someone makes an enquiry, respond immediately, or they may simply go elsewhere.